The main working session
~90 minThe full KPF process: we run your Assumption Audit, build and prioritize your list of unknowns and design your first discovery cycle. You leave with the concrete plan to start executing.
A workshop powered by the Known Path Framework — the systematic method that validates startup ideas cheaply, so that you focus on what actually works.
Know exactly what to build next and make objective, evidence-based decisions.
Catch the hidden assumptions and vulnerabilities you can't see yourself.
It's not just theory but a clear, step-by-step system you can actually follow and apply.
A framework that helped a founder save 6 figures and 9–12 months of work.




Hotel CFOs are time-poor and hard to reach. You're assuming you can get in front of them and earn their engagement.
Every hotel has their own way of operating. You're assuming the AI will handle all edge cases reliably.
An AI-powered tool only pays off if the hotel's team adopts it. You're assuming they're tech-savvy enough to operate it day-to-day.
| Key Result | Done | |
|---|---|---|
| Benchmark | 5 discovery calls done; ≥3 CFOs name the problem unprompted | ☐ |
| Ideal | ≥1 CFO commits to a paid pilot | ☐ |
M1.T1 Build a list of 25 target CFOs · R0 — your controlM1.T2 Secure warm intros via advisor network · R2 — partnerM1.T3 Run 5 problem-discovery calls · R3 — clientYou leave knowing not just what to do next — but what result counts as a yes, and what counts as a no.
Over a 2-week cycle we apply The Known Path Framework directly to your venture through focused 1:1 sessions.
The full KPF process: we run your Assumption Audit, build and prioritize your list of unknowns and design your first discovery cycle. You leave with the concrete plan to start executing.
Unblock what's stuck. Course-correct based on early findings.
Full cycle review with a clear decision: pursue the existing model or pivot based on the findings we made.








Connect on LinkedInI've spent over a decade as a founder — and I've seen both ends of it. Two of my startups failed. One grew to seven figures and a successful exit, and I'm still actively building today. The Known Path Framework emerged from all those years of grinding, where I learned the hard way how to get the information I need to see the path in advance and avoid costly mistakes. I only wish I'd had this framework when I started my entrepreneurial journey.
For the past eight years I've built and operated out of Singapore, one of the world's most competitive startup hubs. I've raised funding and pitched my ventures to investors, worked alongside global names like Ripple, Crypto.com and OKX, and mentored 12+ founders at Nanyang Technological University alongside incubators like BIG at Singapore Management University. My work has been featured in Cointime and Yahoo Finance, and won the Satoshi Nakamoto Award for best portfolio-management app.
I've lived the ups and downs you're walking through — and there's nothing I find more rewarding than helping founders turn that uncertainty into a clear path forward. Everything I learned the hard way is now built into this framework, so you can find your path faster than I found mine.
A complete 3-session sprint with The Known Path Framework, applied directly to your venture.
The full KPF process applied exclusively to your venture and your time schedule.
Apply the Known Path Framework together with a small cohort of founders.
Questions usually asked before getting started.
Still have questions?
Reach out directly on WhatsAppTurn hidden assumptions into questions you can answer cheaply — and know exactly what to build next.